Bobbie wanted to create a special gift for Babylist baby box subscribers. The gift would include 2 free cans of Bobbie baby formula as well as a free magnet that features a month-by-month feeding guide for new parents. The card also needed to meet Babylist’s size and weight guidelines. I lead creative strategy end-to-end for this special piece; designing the dieline, content and production configurations to keep the project within budget.

The overall design was a show stopping piece, loved by Babylist customers nationwide.