I led design strategy to sell Bobbie into Target. The process including presenting Target with a blue skies presentation which included some in-store merchandising renders. The concepts that I created told a rich brand story about Bobbie and its stance on feeding; that feeding is a journey.

The final design solution was a corrugate endcap display placed in stores nationwide. The design thoughtfully calls out reasons-to-believe in a delightful way; showcasing a full bottle of Bobbie milk.

The final result 💚