Art Direction for Bobbie
Product Photography

Bobbie was in need of product photography to use across different brand touch points including print collateral and digital ads. The Bobbie formula can is quite small compared to heritage brand cans so it was important to communicate scale and size of the product for our customers. To infuse a personal touch to the image, I incorporated hand models to illustrate the act of preparing a bottle for a hungry baby.

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Bobbie

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Bobbie at Target