Creative direction and design for Bobbie’s first OOH brand campaign
Bobbie was presented with an opportunity to showcase its brand across billboards in the SF Bay Area during the Thanksgiving/holiday season. Bobbie wanted to greet commuting parents with a feel-good message and cheeky brand voice.
As brand design lead, I was tasked with creative direction, copywriting, and design. The head turning designs were an effective way to make parents feel seen and understood while marketing a controversial baby product; baby formula.